Me — Henrik Frej

I am a designer, living in Stockholm

For me design is about solving problems and making people happy. I really like ideas and pushing them in the best direction I can, push boundaries and consider things from different perspective.

I have over 15 years experience of creating hardgoods design. Working at H&M Home since the start, I am used to working in a challenging and creative process. One of my driving forces being creative is learning new things, I always try to keep my mind open for new interesting thing.

In recent years, I have also expanded my knowledge into the programming universe and delved into UX/UI.

Design

Nature

Being in the forest is something I truly enjoy, and I occasionally go fishing as well. I´ve always felt at home in nature, ever since my childhood growing up in the archipelago.

Moving

When it comes to getting around, biking is my number one choice. It´s more than just a way of transportation - it's a lifestyle that gives me a sense of great freedom.

Movie

My Favorite movie is Rear window by Alfred Hitchcock, I´m drawn to it´s clever and suspenseful storytelling, witch feels both unique and timeless. The imagery is simple yet powerful, creating a captivating atmosphere without overcomplicating things.